Program Overview

We unpack all of our best ideas with video how-to's and check-lists.

• 1

  The Online Marketing Playbook

  There are a lot of moving parts when it comes to online marketing (SEO, PPC, Online Directory Listings, Social Media, Pay-Per-Lead Services, etc). This module gives you a proven playbook explaining exactly what online marketing channels you should be implementing to be successful in your Plumbing or HVAC business.

• 2

  Website Setup & Conversion Essentials

  You can have the best online marketing program in the world but if your website does not convert (people don't pick up the phone and call your office after getting to the website) you are destined to fail. On this module we talk through the various website formats (WordPress, HTML, Joomla) and explain what your MUST have on your website if you want it to convert. Get this right and you will receive 2-3 times more calls from the same number of visitors to your website.

• 3

  Search Engine Optimization Blueprint

  To rank in the organic non-paid listings on Google, Yahoo & Bing you have to have a comprehensive SEO Strategy that includes Keyword Research, Proper Web Page Build-out Execution, On-Page Optimization, Relevant Content and Authority in terms of inbound links & citations. On this module we share the MOST commonly searched Plumbing & HVAC related keywords, the pages that you MUST have on your Plumbing or HVAC Website, how to optimize those pages for the search engines and how to build your authority in terms of links and citations so that you can rank on page one for your most important keywords.

• 4

  Google Maps Blueprint

  This module walks you step by step through the process of claiming, optimizing & setting up your Google Maps (Now Google+ Local) Listing and explains the three primary criteria for Page One Placement on the Google Map for the Plumbing & HVAC Related Keywords in your area.

• 5

  Social Media Game Plan

  There is a lot of buzz around Social Media (Facebook, Twitter, Google+, LinkedIn) but most of the Plumbing & HVAC business owners we talk with don't see how it applies to their business. They can't see how Social Media will help them grow their business. In this module we connect the dots and help you understand how Social Media can be a huge channel for driving revenue and revenue growth. We walk you through the the most important Social Media Profiles for your Plumbing or HVAC business, how to set those profiles up and more importantly explain the strategic plan (what to post, when to post, how often to post and how to get fans & followers).

• 6

  Pay-Per-Click Marketing Blueprint

  It's really easy to fail in pay-per-click marketing and get virtually NO return on investment. On this module we explain why most PPC Campaigns fail and how to setup your pay-per-click program for profit. When done correctly, pay-per-click marketing can be a highly profitable channel for getting your phone ringing day after day.

• 7

  Paid Online Directory Listings & Pay-Per-Lead Services

  There are a number of paid online directories that you could advertise in (Angie's List, YP.com, BBB, Yelp, etc.) and multiple Pay-Per-Lead Services (eLocal Plumber, Home Advisor, Networx) to choose from. In this module we expose the ones that are proven to drive a return and the ones that tend to be a dead end. We share outside the box tactics for making your Pay-Per-Lead investment exponentially more effective and profitable.