As outlined in the Google Maps Blueprint, there are three major determinants to placement on the Google Map:
1. Proper Claiming and Optimization of your Google Places Listing
2. Having a Consistent N.A.P. (name, address, phone number) profile across the web via Citation Development (getting listed on all the major online directory sites with the same name, address and phone number)
3. Reviews and Google’s confidence in your true service area (see my post on Google Places Optimization Black Belt Technique for more on this). On this post I want to address #2, establishing your NAP Profile across the web via Citation Development.
Below is a list of what I have found to be the most important places to ensure that you company is listed in with the same Name, Address & Phone Number.
Top Citation Sources for Plumber & HVAC Companies according to Moz Local
Top 55 Citation Sources:
- Google My Business
- Yahoo Local
- Insider Pages
- Best of the Web Local
Top U.S. Local Directory Citation Sources
GetListed.org and Whitespark.ca recently released some amazing data on the top local citation sources by city and by category. We thought it would be interesting to take that data and determine which directories on average had the most citation influence in the entire country. While it’s good to focus on your service area and category for citation building, in most cases, regardless of your location or industry, these are the sites you should almost always include while citation-building.