This is Module 5 of the Online Dominance Blueprint that explains how you can leverage PPC or Pay Per Click Marketing in your Plumbing or HVAC business for more leads & more service calls.
It's really easy to fail in pay-per-click marketing and get virtually NO return on investment. On this module we explain why most PPC Campaigns fail and how to setup your pay-per-click program for profit. When done correctly, pay-per-click marketing can be a highly profitable channel for getting your phone ringing day after day.
PPC Training & Strategy for Plumbing & HVAC Businesses - Latest Update
There are a lot of moving parts involved in running an effective PPC campaign. Understanding how the AdWords Auction Process works and how Quality Score impacts your overall cost per click can give you a major competitive advantage. We will be talking through the strategy and tactical approach for properly setting up your ad groups, selecting the proper keywords, writing effective text ads and mapping everything to the most compelling landing pages on your site.
- The 4 Fundamentals of an effective PPC Campaign
- Understanding Ad Groups, Keywords, Ads & Landing Pages
- The core AdGroups that you must setup for your Plumbing or HVAC business for maximum ROI
- They keywords that should be in any PPC campaign for Plumbing & HVAC Businesses
- How to right a KILLER Text Ad that converts
- How to optimize your landing pages for maximum conversion